Universal Pictures, Entertainment
Director of design & Art Director
Film Digital Strategy & Cross-Channel Branding
Worked with the team at Universal on the digital marketing for "About Time" movie – from the teaser site, to full site launch, photo gallery selection, marketing strategy, and much more. The concept for this site aligned with the theme of the movie in which the main character could go back in time through his own life; a direct connection to timeline focused site that only navigated backwards, so to speak.
Top Skills: Strategy, User Experience, Design Manager, Creative Direction
Desktop Experience
We began by taking the client through a design concept exploration with wireframes.
Visual Design & Branding
Creating the online look for this website established the cross-channel brand guidelines for other elements of the campaign.
Mobile Website Design
A consistent brand style was implemented for a separate mobile site, which maintained a similar concept for design direction.
Social content creation for community management:
Facebook App Experience
Developed the user experience strategy for meme generator campaign efforts on Facebook.
Visual design for Facebook App:
The movie is quite touching and definitely worth seeing – from filmmaker Richard Curtis.
