Americana Manhasset
Director of Design & Web Designer
User Experience Strategy & Digital Branding
Led small project team for this Americana Manhasset project on creation of a destination website for luxury shopping center in Long Island, NY. The primary focus is the seasonal fashion lookbooks. Additional needs for eCommerce, Search, Account Signup, plus customer service sections were included in UX strategy.
The design direction relies heavily on user experience and implements template sections for the massive amount of content. Each season the brand updates the color scheme and background image to match their current fashion making a template approach necessary. The website was implemented with an adaptive build with a mobile specific website.
Top Skills: Design Strategy, Creative Direction, UX/UI, Visual Design
Home Page & Navigation
The home page features images from the current lookbook plus has a drop-down navigation for ease of use.
Fashion Pages
Single page view of each lookbook image allows users to get close with the fashion. Past seasons are also available for viewing.
Other Interiors
Multiple information pages for customer service, events, store map, etc., are available.
Wireframe Design
Worked with UX designer on creation of the flow.
Mobile site
There is a simplified mobile experience.
