The Barbie brand is a top seller on Walmart.com and Mattel was looking to add a destination eCommerce site for online customers. Working closely with the brand team, we created this unique shopping experience.

The site stayed live for over three years and was the most popular of the Walmart.com brand shops, seeing 400K+ unique and generating top sales. It was frequently updated with new products, and the design below the fold occasionally updated for new content. 

Top Skills: Strategy, User Experience, Creative Direction, Flash, Client Service