Bixel Exchange
Center for Innovation & Technology at the L.A. Area Chamber
Design Strategist + Principal Researcher
Spearheaded Communication Research Study
KICKOFF
GAINING shared alignment
Some of the team at our kickoff workshop, See Project Proposal >
ACTIVITIES
Ice breaker to encourage communication
PROCESS
Discussing a Human-Centered Approach
Empathy
Embrace Ambiguity
Design Thinking
Optimism
GOALS
Defining Expectations as a group
AUDIENCE
Agreeing on 'who' to research
The team had never looked at their ecosystem in this way.
RISK MANAGEMENT
Project risks & kick-off Retro
COLLABORATION
Defining individual Target groups
We had two different team workshops to define the groups.
BRAINSTORM
Developing the Discussion Guide
From the brainstorm we were able to start defining the 1:1 conversation we wanted to have in research sessions, See Full Guide >
RECRUITMENT
Can we Find people to talk to?
SURVEY
FEEDBACK about CURRENT COMMUNICATION
BUSINESS SIDE
Competitor Market Analysis
Organization founder engaging in activity.
Take a look at our Analysis Doc >
We finally get interviews scheduled!
SYNTHESIS
Mulling over transcripts
Talked to eight people across two groups.
Our synthesis boards were portable for moving from room to room.
ANALYSIS
Defining key insights & problem statements
We held several analysis sessions to translate the date into shareable insights.
SHAREOUT
FIRST Research findings Presentation
The team gathered for a in-depth look at the research learnings.
Learnings Led to Creative Strategy Deck
AUDIENCE
Validated Target Groups
WORKFLOWS
Partnership Lifecycle between roles
The facts gathered about our target groups allowed for a deep understanding of their workflows.
KEY FINDINGS
Narrowing our focus with Assertions
We cross-referenced our competitor analysis and brand audit to ensure target market problems aligned.
PRIORITIZATION
DETERMINING WHERE TO START
This process started with the entire team on a whiteboard at the Learnings presentation.
TIMELINE
An Agile Delivery Plan
BRAINSTORM
definING execution for prioritized problems
We took the number one problem and started brainstorming against 'how might we' solve for that with the two groups.
BALANCE
Addressing Business NEEDS as well
Led business model canvas workshop to look at org holistically, See Canvas >
Began brainstorming core values to assist in defining value props.
APPENDIX
Wait There's more
Surveyed the staff for their feedback on communication and audience, See Survey >
We revisited the approach and process to ensure strategy deck could be share externally.
We looked at social metrics across competitors.
An early version of the workflows.
Digitizing the ecosystem map.
