Edmunds.com, Car Buying
Lead UX/UI Designer
Customer Experience & Platform Growth Strategies
Applied agile methods in design thinking product development environment for experimentation and implementation of new features and growth opportunities on Edmunds.com. Worked alongside C-Level executives, key stakeholders and peers on several projects touching user experience, research and branding.
Spearheaded site audit, research and recommendations for increasing traffic and usability of video content pages. These efforts were so well received the presentation was shared to all executives and the user experience strategy adopted.
Joined company accelerator team for rapid experimentation of user generated content flows. Executed lean validation research with paper prototypes as well as onsite tests to develop product recommendations and cross-platform experience strategy; which was later incorporated into the live website.
Also collaborated with design team Creative Directors to help define brand style guides and implement a live pattern library of website UI elements using PHP and CSS. This was a proof of concept which was later adopted by the company and prioritized as a front-end development project.
Top Skills: Design Strategy, Product Development, Product Design, IA/UX/UI, Creative Direction, Visual Design, Prototyping, Usability Testing, Agile Practices, Project Management
Video Audit - research & Strategy Recs
Upon auditing the site we found various different design patterns for the video player and difficult user experiences for watching.
Video Audit - UX/UI reDesign
After developing the strategy a new pattern for video was implemented across highly trafficked pages of the site.
Main Video Page
Video Content Page Template
User Generated Content - Research Study & Recs
Collaborated on company accelerator team to improve user generated content user flows and incentives by conducting onsite research.
User Generated Content - Usability Testing
We conducted tests with new modules and onsite features encouraging users to generate content.
Write a Review On-site Test
Targeted Email Test
Service Design - Lifecycle of a car buyer
We developed service design to help understand the customer journey and shared areas of opportunity (see presentation).
Service design - Infographic of Customer Journey
As part of the efforts for sharing research about the customer behaviors, we developed an infographic of journey data.
Early sketch of infographic
Branding - Live Pattern Library
Strategized and developed style guide for website pattern to create a cohesive library, hand coded PHP.
