Enfamil & Walmart.com
Senior Art Director
Online Shopping Experience & Brand Shop
Worked with the team at Mead Johnson on the creation of this eCommerce microsite for Walmart.com. Which provided a unique online shopping experience with useful product tips and 'buy now' purchasing.
Exclusive video content created around each product was used in-store at BabiesRUs and Costco, as well as, online through Drugstore.com, Costco.com, Enfamil.com, and this microsite – plus social channels. The brand shop generated high sales and consumer loyalty, thus was kept live for a number of years.
Top Skills: Strategy, User Experience, Creative Direction, Flash, Video Production, Casting
Video Content
Several exclusive videos were created around multiple Enfamil products.
Destination Shopping Site
Users were engaged with a eCommerce shopping experience like no other.




Media Outreach
Banners were placed through various channels.
Wireframe Sketch
To help determine page priority wireframes were created prior to design.
Campaign video content produced by Stephen McDaniel.