Enfamil & Walmart.com

Senior Art Director

Online Shopping Experience & Brand Shop

Worked with the team at Mead Johnson on the creation of this eCommerce microsite for Walmart.com. Which provided a unique online shopping experience with useful product tips and 'buy now' purchasing.

Exclusive video content created around each product was used in-store at BabiesRUs and Costco, as well as, online through Drugstore.com, Costco.com, Enfamil.com, and this microsite – plus social channels. The brand shop generated high sales and consumer loyalty, thus was kept live for a number of years. 

Top Skills: Strategy, User Experience, Creative Direction, Flash, Video Production, Casting

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Video Content

Several exclusive videos were created around multiple Enfamil products.

 

Destination Shopping Site

Users were engaged with a eCommerce shopping experience like no other.  

 

Media Outreach

Banners were placed through various channels.

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Wireframe Sketch

To help determine page priority wireframes were created prior to design.

 

Campaign video content produced by Stephen McDaniel.