Häagen-Dazs
Director of Design
Rewards Program User Experience Strategy
Partnering with loyalty program platform PunchTab, we created this user experience strategy for everyone's favorite ice cream, Häagen-Dazs. A great deal of market research was spent on how best to integrate this new program into the brand's current site and social channels. These wireframe designs were used along with presentation materials for the business development team when pitching the client.
Top Skills: Market Research, Design Strategy, Concept Design, UX/UI, Prototyping
Desktop Experience
The program is designed to integrate into the brand's existing website.
Home page updates to start funnel:
Marketing page to drive conversion:
Account experience aligning with platform capabilities and program needs:
Strategy includes redemption and gamification:
Facebook Integration
The program would also be extended through the brand's social channels.
Email Components
Strategy for notifications and account details.
