Huggies & Walmart.com
Senior Art Director
Digital Campaign and Video Content Creation
The team at Huggies was releasing a new Pull-ups Potty Dance Kit, complete with all the essentials for toddler potty training. The brand wanted an in-store to online approach for gaining Moms' trust in the product's success. With QR Codes placed on all packages, we created an exclusive video campaign documenting a Pull-ups Potty Dance Party along with eCommerce microsite.
We cast Moms and their potty training kid for the role of testimonial and product trial. Each family was provided with the kit a couple weeks prior to the party shoot date and gave followup interviews with their thoughts. Every one of these ladies had some level of success, plus the microsite received an overwhelming amount good reviews from clients and consumers.
There was an overwhelmingly positive response to the testimonial and potty party video – consumers were pleased with the product and encouraged to buy.
Top Skills: Design Strategy, Concept Design, UX/UI, Creative Direction, Visual Design, Branding, Social Media, Video Shoot
Video Content
Several exclusive online videos were created to build the document the story, and share experiences of the Moms who tried the product.
The Moms reveal
Campaign Microsite
Users were engaged with video content, as well as information about the product and brand.
Making of the Design
The brand's national commercial used cardboard to create backgrounds, so we decided to do the same – building a small set shot for the website.
QR Code to Mobile
To connect in-store shoppers with the Potty Dance Party campaign, QR Codes were placed on kit packaging with a exclusive mobile video.
Social Outreach
An special social video with behind the scenes footage was shared, plus banner ads were created for use with influencers.
Paid Outreach
Banner suites were also placed through various media outlets.
The brand's national Potty Dance commercial:
Campaign video content produced by Stephen McDaniel.