Brand Development
Through storytelling and design strategy we help your visual presence standout in the marketplace. We will define brand values and collaborate on a direction to develop a logo style guide that will set you on the right foot for your collateral, company website, presentations, and much more.
DESIGN EXAMPLES
Identity is the starting off point for your brand package, these logo designs were developed alongside websites and collateral, etc..
Design Process
The logo design process is aimed at collaboration through feedback loops to help align your vision with the design strategy.
Kickoff
We start with a deep-dive into into what you are thinking by discussing your vision, competitors, aspirations, etc., through either a questionnaire or in-person meeting/cal.
Moodboard
Once there is a good understanding of your goals, we prepare an inspiration presentation to help narrow the vision by reviewing other brands in the marketplace.
Brand Values + Brainstorm
After aligning on a general direction we work together to create the brand values which give us a kicking off point for a brainstorm session to dump and sort ideas. This is something we can do with a group of folks on your team.
Design Directions
The logo design always starts in black and white and goes through a couple iterations of directions through feedback loops, working toward a refined color version of the identity.
Logo Style Guide
Deliverables include a simple logo style guide to provide file downloads and fonts, plus colors for different mediums as a weblink.