Mitsubishi North America
Senior Art Director
Digital Campaign Experience & Cross-Channel Branding
Embedded in the team at Possible Worldwide we developed the digital strategy for Mitsubishi Cars, Winter Campaign. This included a partnership with the brand's traditional agency, for concept of exclusive content shot while on the road of the broadcast commercial, Ride the Storm. The shooting documented five days of photography and video, to build the story of vehicle performance in winter weather.
Top Skills: Design Strategy, Concept Design, UX/UI, Creative Direction, Visual Design, Branding, Social Media, Mobile
Website Design
The online experience was setup as a journal over the days of Riding the Storm.
Social Media
Each of the social channels was specifically branded for the campaign.
Facebook Tab
The brand's social channels also told the story.
Mobile Website
The concept followed through to the mobile destination as well.
Partnership Site
We also create a microsite on WeatherUnderground.com.
Rich Media Outreach
A suite of campaign banners were created and placed through various channels.
Check out the broadcast commercial:
