Worked with the team at Johnson & Johnson to create this exclusive campaign with online testimonials from users of their new product line, Neutrogena Naturals. Each of our models used the product before coming on-set and we shot beautiful interview footage at Siren Studios in Hollywood, CA.  

The microsite experience was geared toward product trial with a coupon offer attached which had high redemption rates and led to sales. The interviews focus on lifestyle of each woman, their particular skin type and which products worked best for them. Site users were also given a unique way to review product details, with a module that revealed the front and back of each product.

Top Skills: Strategy, User Experience, Creative Direction, Flash, Social Media, Video Production, Styling