Plum Organics
Design Director
Social Marketing Campaigns, Facebook
Working with Plum on longterm strategy we created several campaign launches throughout the year to drive product trial, in-store sales, increased engagement, plus improve participation and gain new fans. Each campaign generated 20K+ new Likes driving to the brand's parent Facebook page.
Top Skills: Design Strategy, Concept Design, Creative Direction, Visual Design, Social Media, Copywriting
Little Foodies Cookbox
Food bloggers created a recipe for this Cookbox using a Plum product.
After School Bag
Influencer partnership with Mom bloggers who promoted the offer and are featured on the app.
Yum Finder
Creating awareness of distribution, consumers 'pinned' stores for a coupon.
Snacking Spree
A sampling program was created to increase trial of the new line of Kids products.
