Plum Organics
Design Director
Digital Branding & UX Strategy
This top organics food company was toppling charts with an average of 1000% growth per year, and needed to increase digital strategy and online branding. Partnering with the account team and strategists, we began by exploring competitors plus doing design research to understand preferences of the brand team. This helped us develop a collaborative relationship while teaching the client about technology and web design trends.
Exclusive photography was shot to help bring the design direction together and create cohesive branding. The site, which is desktop and tablet-friendly with a separate mobile destination, has a rolling schedule of features, sections and marketing landing pages added regularly. Since launch, which was kept to information only, the site has grown by adding a full Resource Center, Search, and an eCommerce Shop. The digital look & feel also translates cross-channel.
NEWS: Plum Organics was acquired in 2013 by Campbell's, in part to the expertise their brand leads in branding and digital marketing efforts to improve sales online and in-stores.
Top Skills: Strategy, User Experience, Design Manager, Creative Direction
Home Page
Featuring a hero slider with unique navigation, promo units, and a drop-down nav.
Product Category Landing
The site is color coded by product categories; Baby, Tots and Kids. Landing and Product pages have corresponding backgrounds.
Other Interiors
Product filtering and color coded product pages, company details and more.
Plum Store
Collaborated with the team at World Pantry and implementation of the shopping site.
Mobile Website
With a content heavy site like this, a streamlined mobile strategy was implemented for the Plum Mom who is always on the go.
Shareable Content Templates
Used in Facebook post strategy and shared across the web.
