Plum Organics
Director of Design & Art Director
Strategy and Experience for Resource Center Content
Part of the rolling strategy for feature updates to PlumOrganics.com, was the creation of a Resource Center to position the brand as thought leaders in the space of health, nutrition and family planning. Years of research documents were compiled from experts like Dr. Greene, and needed a place to live online.
This was truly a strategy task of digging-through and organizing the research into categories for content type that the Plum audience could find useful. Once strategy recommendations were made, goals for a clean user experience and unique design direction, while maintaining the site's overall look & feel, were underway. New content is frequently added and the center has helped the brand's SEO/SMO.
Update:
While the look & feel of Plum's website has changed this Resource Center strategy remains in place today.
Top Skills: Design Strategy, Concept Design, IA/UX/UI, Creative Direction, Visual Design, Photoshoot, Content Development, Copywriting, Project Management
Main Sub-Section Pages
The sub-section pages filter content by upper level categories.
Content Pages
The center is set into three content types; Articles, Lists & Infographics. Content pages keep color coding for consistency.
Infographics
Part of the content strategy was creating posts that could be shareable.
Illustration by Eliza Frye
Mobile Website
Resource content is also available for the mobile experience.
Quick Guides
Another infographic content type.
