Pivotal Labs, Product Mashup
Designer & Event Planner
Rebranding of 'Product & Creative' Event Series
In an effort to reach the tech community in Santa Monica and Los Angeles an event series was created called Product Mashup, with the focus of bringing two people from differing industries together and compare similarities in their respective creative process. Each talk was followed by a guided Q&A from the audience.
Initially tasked to develop marketing collateral including redesign of website and establishing identity. Then translating brand elements across all collateral, social media and third party tools. Also, collaborated in planning and hosting of monthly events including RSVP management and outreach.
Top Skills: Communication, Event Planning, Partnership Relations, Marketing, Branding, Social Media, MailChimp, Graphic Design, Copy Writer, Content Creation
Logo Redesign
Established an identity for the event series by collaborating with planners and team.
Version 1:
Version 2:
Staff poll to narrow vote on final logo:
Final Versions:
Responsive Website Build
Developed custom responsive website using the Squarespace platform then trained team on using the admin for updates.
The site was updated regularly to add content from past events:
Event Planning
Developing Community Outreach for Series
Rebranded digital channels and partnered with local experts for series planning.
Planning Strategy
To grow the event series we led internal brainstorms and retrospectives to gain insight and develop concepts for the planning.
Brainstorming growth opportunities for series
Team planning petrospective to mitigate risks and iterate
Speaker Series
Each event paired up two creative professionals in a discussion about the similarities of their respective creative process from opposing industries, plus Q&A.
