20th Century FOX
Design Director
Adaptive Website & Digital Campaign
Seeing a movie before it's release is surely a treat, especially when that movie is "The Heat." Collaborating with the digital team at Fox, we drove the design direction and concept of the destination website, social & content strategy (plus channel management), paid outreach banner suites, and much more.
The site and social branding updated as changes to movie lifecycle and traditional one-sheet occurred. Worked closely with development team to create a unique cross-platform experience that drove box office and DVD sales.
Top Skills: Design Strategy, Concept Design, UX/UI, Creative Direction, Visual Design, Social Media
Original Site Design
With frequent changes to traditional marketing, the site updated correspondingly – this is the the design that was first launched.
Mobile Website Design
A consistent brand style was implemented for a separate mobile site, which maintained a similar concept for design direction.
Cat Font App
Facebook apps were created including this silly spin on Agent Ashburn's obsession with the neighbor's cat.
The movie is pretty hilarious! McCarthy & Bullock are a surprisingly good duo.
