Hotshot Inc., hotshotlegal.com
Lead User Interface Designer
Legal Education Platform Beta Launch
Worked alongside founders of tech educational startup on the launch of their Beta product experience. This content platform for legal professionals was developed out of the need for knowledge of basic office skills among Jr. Attorneys.
Led all project management for design and build of product beta user experience and visual design. Took an iterative approach by including founders in collaborative work sessions to gain direct feedback through phased delivery.
Worked remotely with founders in partnership with a NYC based web development consultancy and utilized tools such as Basecamp and InVision for project planning, communication and transparency.
Update:
Before building their full product the Hotshot team held usability sessions to inform future strategy. This is what they had to say, "In other news, we’ve just completed user testing and our current site got very high marks for website design. 99% rated it Good or Excellent for website design and ease of use – so thank you!"
Top Skills: Design Strategy, Product Design, IA/UX/UI, Responsive Web, Creative Direction, Visual Design, Illustration, Project Management, Wireframe Prototyping
Validated Problem Space
Junior Attorneys were graduating law school without basic office skills, such as knowledge of Excel and paralegal level understanding of the industry.
This opportunity led two experienced lawyers to leave their firms and launch a startup tech education platform.
NOTE: Worked remotely with founders in partnership with a NYC based web development consultancy.
Discovery Research Phase
To ensure alignment on founder goals for their product launch, we had collaborative sessions for creative thinking.
Developed this survey to consolidate feedback and goals then shared back to founder team
Reviewed sections for primary platform goals across other products and potential competitors
Beta User Experience
For Beta launch the functionality was limited with the goal of validating features and attracting investors.
User Flow Sketches
Beta Site Map
Beta Signup Flow
Testing User Experience in Prototype
A live prototype was created for content hierarchy and to test the user flow with interactions.
Visual Design Exploration
Created a few approaches for visual design to gain direct feedback.
Homepage
The visual look was refined based on feedback and the beginning of a UI pattern library developed.
User Portal Templates
The beta teased prominent features and showed static pages of the user portal to gain validation.
Logged-in Account Features
Course Page Template
Optimized for responsive web:
Fixed global button for Beta feedback:
Communication Channels
In addition to building a product MVP, worked with founders on development of digital media outreach and brand collateral.
Templates were designed and updated as needed.
Social branding Exploration
We developed branded social channels for the company to push efforts and engage with beta users.
Email Templates
Assisting with branding and design across all touch points including .
Successful Launch
The Beta launch led to partnerships with prominent law firms nationwide and a pilot program for exclusive Summer Training Courses provided by Hotshot.
See below for updates to the product to include this program.
