VO|CO - Vodka & Coconut Water, CPG
Design Director & Designer
Cross-Channel Rebranding & Collateral Development
Developed a redesign for entire brand package for startup beverage company; from website and collateral to sales materials and on-premise displays. Worked alongside founder and sales team for brainstorms and design reviews.
The previous branding fell short of encompassing a high fashion growth strategy which included collaborating with spokesperson Alessandra Ambrosio. In addition to event partnerships with popular companies such as Tinder and PopSugar at Coachella or Galore and Wildfox in Miami featuring top fashion models.
Updates:
After implementing the the redesign in 2014 the company saw 236% growth in product sales. In 2017 a redesign of the point-of-sales packaging led to partnerships with major retail chains.
Top Skills: Design Strategy, Creative Direction, IA/UX/UI, Visual Design, Branding, Project Management, Print Production, Pre-press
responsive Website Design
We started with a discovery for inspiration then developed the UI in collaboration with a web developer.
Information Architecture & Wireframes
To ensure the design contained all the right information and heirarchy we implemented UX design.
Initially the founder wanted a full-screen site yet upon seeing the prototype decided a scrolling site would be better:
UI & Visual Design
The user interface and visual design was created to align with cross-channel design efforts.
Testing Responsive
We designed for various break-points to ensure our developer had an understanding of what was envisioned.
NOTE: We had several problems with WordPress and mobile responsiveness particularly for the age-gate plugin which continues today.
Mobile Interactions
Prototyped the mobile responsive design to ensure interactions were accurately shared to the development team.
Social Channel Branding
We applied the initial redesign across all social channels.
Product & Sales Collateral
Redesigned Point-of-sales Packaging
With an update to the phisical can shape the POS packaging needed a redesign.
4-Pack Packaging, See In-Progress Designs >
Counter top display, See In-Progress Designs >
Design Win!
Sharing early renders of the above packaging design led to requests from major retailers for an expedited run of the 4-Pack to have the product on-shelves immediately.
Retailers include Costco and CVS along with current So-Cal partnerships with Ralphs, Pavilions, Smart & Final, among others.
The packaging getting some love at events and posted on social:
Marketing & PR Efforts
Assisting with events and marketing when needed for social posts, photo backdrops and flyers.
Miami Swim Week magazine ad concepts:
Models posing with backdrop created for Beach Bunny event:
Sales Collateral
We developed a template for sales collateral and in 2017 refreshed this design to align with new product style.
One sheets for sales team to leave behind:
Created one-sheets as leave behind at off/on-premise customer locations
The backside of our one-sheet includes drink recipes