VO|CO - Vodka & Coconut Water
Design Director & UX/UI Lead
Cross-Channel Rebranding & Collateral
Developed a redesign for entire brand package for startup beverage company; from website and collateral to sales materials and on-premise displays. Worked alongside founder and sales team for brainstorms and design reviews.
The previous branding fell short of encompassing a high fashion growth strategy which included collaborating with spokesperson Alessandra Ambrosio. In addition to event partnerships with popular companies such as Tinder and PopSugar at Coachella or Galore and Wildfox in Miami featuring top fashion models.
After implementing the the redesign in 2014 the company saw 236% growth in product sales. In 2017 we will continue developing the brand to refine and improve marketing and sales collateral.
Top Skills: Design Strategy, Creative Direction, IA/UX/UI, Visual Design, Branding, Project Management, Print Production, Pre-press
POS Packaging Reimagined
In an effort to have brand awareness on shelves, we reimagined the 4-Pack packaging which yielded increased sales across major retailers.
4-Pack Packaging, See In-Progress Designs >
Counter top display, See In-Progress Designs >
The packaging getting some love on social:
Sales Collateral
We developed a template for sales collateral and in 2017 refreshed this design to align with new product style.
Created one-sheets as leave behind at off/on-premise customer locations
The backside of our one-sheet includes drink recipes
Marketing & PR Efforts
Assisting with events and marketing when needed for social posts, photo backdrops and flyers.
Miami Swim Week magazine ad concepts:
Models posing with backdrop created for Beach Bunny event:
responsive Website Design
We started with a discovery for inspiration then developed the UI in collaboration with a web developer.
Information Architecture & Wireframes
To ensure the design contained all the right information and heirarchy we implemented UX design.
Initially the founder wanted a full-screen site yet upon seeing the prototype decided a scrolling site would be better:
UI & Visual Design
The user interface and visual design was created to align with cross-channel design efforts.
Testing Usability
We designed for various break-points to ensure our developer had an understanding of what was envisioned.
NOTE: We had several problems with WordPress and mobile responsiveness particularly for the age-gate plugin which continues today.
Social Channel Branding
We applied the initial redesign across all social channels.
Refreshed Product Heros
We created several product mockups which have been used as social posts and across collateral.
